Farm Guide VIC : 2014-15
50 Livestock In order to add value to Victorian agriculture, events can provide industry with unique opportunities to engage with consumers and provide greater awareness of its produce in an entertaining environment. The Royal Melbourne Show is the RASV’s flagship event and attracts more than half a million visitors over 12 days. The event provides consumers with an opportunity to build their knowledge and understanding of the vital role agriculture plays in everyday life. For many visitors this is their only exposure to agriculture and Victoria’s farming community. It is important to present these opportunities for industry to close the gap between farmers and consumers. In order to ensure the future of agriculture is embraced by the next generation, the RASV is committed to developing targeted educational programs to attract quality workers to the field. These programs will help recognise the contribution of tomorrow’s leaders, create a positive image of Australian agriculture and encourage the next generation of professionals to seek meaningful careers in this exciting industry. The future has never looked brighter. It’s time to celebrate Australian agriculture and take a collaborative approach to highlight the opportunities. Together we can help shape a positive image of agriculture and present the sector as an important national industry with bright career prospects. As a new era of global opportunities presents itself, the RASV remains committed to the promotion of the best that Victoria has to offer, via world-class benchmarking awards and events programs that connect agricultural producers with industry and consumers. With a focus to foster and reward quality, excellence and innovation, the RASV will continue to inspire confidence, growth and career prospects in Victoria’s vital agricultural sector through these industry-supported programs and events. Article kindly provided by the Royal Agricultural Society of Victoria.