Farm Guide VIC : 2012-13
Victoria's Central Wholesale Market 67 Wholesale Markets The Melbourne Wholesale Fruit, Vegetable and Flower Market is Victoria's Wholesale Market for the sale and distribution of fresh horticultural produce including fruit, vegetables, fowers and potted plants. More than 7,000 people are registered to use the market facility including growers, wholesalers and retail buyers such as greengrocers, supermarkets, restaurants, processors, food service businesses and forists. Selling through the Markets helps develop business contacts and ensures your produce is given maximum exposure to a number of different buying groups. The market receives fresh produce daily, originating from all states across Australia. Selling Your Produce Selling your own produce is easy. Just telephone 9258 6100 and ask for assistance in becoming a registered seller. You will be advised on market trading times, access arrangements, including how to obtain an access card and a stand. Alternatively, if you do not wish to sell your own produce, but sell through a wholesaler, you can request a directory of wholesalers operating within the Market, which includes contact details and main lines of produce. A listing of wholesalers is also included in the Farm Guide Classifed Index. Details and contacts are also listed on the Melbourne Markets' website, w w w.melbournemarkets.com.au Melbourne Markets Helping to Promote your Produce The Melbourne Wholesale Fruit, Vegetable and Flower Market, through its Marketing Department, has a number of ongoing programs and industry promotions that support the fresh produce and fower industry. Valentines Day, The Melbourne International Flower & Garden Show, Mother's Day and Spring Racing all promote and raise the level of awareness of fowers to the general public and the Retailer Mystery Shopping Program culminates in the prestigious Retailer of the Year Award, presented at VicFresh, the Melbourne Markets Market Annual Gala Dinner. For marketing enquiries please contact David Fussell, Marketing Manager on 9258 6102 or email email@example.com MarketFresh.com.au The Market also hosts an informational website w w w.marketfresh.com.au, which provides a complete A-Z of fruit, vegetables and fowers, including photos, varieties and descriptions, seasonal availability, recipes, food preparation tips, etc. It also has a search function to fnd your local greengrocer or forist. MARKETFRESH SCHOOLS PROGRAM Are your kids eating enough To arrange a visit to your school contact Sharyn Dunstan on 9258 6179 fruit and veg?